Brand system · August 11, 2026
Why your toothbrush should outlive your phone
Why your toothbrush should outlive your phone: notes from the MINT system.
A brush body is not a consumable. Aluminium, a motor, a seal: there is nothing in it that should die in eighteen months. The head wears out. The body should not. So the body is the thing you buy once, and the head is the thing that arrives in an envelope.
