Theme features

Capital as the engineer's catalogue.

MINT sells a system, not a product, and the sections do the engineering: specifications made readable, humour left in. Every page here was assembled in the editor. No apps, no page builders, no code.

Tell

Say it before you sell it.

The storytelling sections carry your voice without a designer on retainer.

  • Heroes that stay legible

    Layered image slides with a built-in gradient scrim, so your headline survives any photograph. On this store: no hero at all, on purpose. The homepage opens on a statement.

  • Stories with the detail tucked in

    Split media and text, with accordion rows for the specifics. On this store: the system story, one body and the heads that come home.

  • Movement where it earns its keep

    Timelines, marquees, sliders and dividers. All native, all optional. On this store: the drawer slider doing the whole pitch in one drag.

Sell

The commerce is blocks.

Arrange the buy box your way and keep shoppers on the page.

  • A buy box you arrange

    Variant picker, quantity, stock state, description and collapsible rows are blocks you order per template. Here, the specs ride as collapsible rows with the read-the-label columns below.

  • Point at the product

    Shop the look pins hotspots on imagery; a quiz walks the undecided to the right item. On this store: shop the look mapping the system on every product page.

  • Drawers, not detours

    Cart, search and offers open in place, so nobody loses theirs. Here: cart and search drawers, recommendations underneath.

Trust

Proof without a plugin.

The sections merchants usually buy apps for are already in the theme.

  • Quotes and numbers

    Proof mixes customer quotes with stat blocks, styled by your scheme. Here: proof with a stat block doing the maths.

  • Answers where doubts happen

    FAQ accordions drop into any page, product pages included. This brand answers questions on the product pages; FAQ accordions drop in wherever doubts happen.

  • Capture without clutter

    Newsletter, popup and announcement bar ship native. Here: the newsletter band, no theatre.

How it goes together

A page in three moves.
01

Pick your sections

Add them in the editor and drag the order. This page is twelve of them.

02

Set the system

Every section takes a colour scheme, contained or full width, rhythm spacing and an optional divider.

03

Write in blocks

Eyebrows, headings, text and buttons are blocks inside each section. Bracket a word for the [highlight].

Capital, counted

30+sections in the theme, most of them working on this store
10sections on this store's homepage alone
5colour schemes, set per section
0apps behind anything you have seen
Where should I look first on this demo?

Any product page first: the hotspots, the label columns and the strip. Then the homepage drawer slider.

Do I need any apps to build this?

No. Everything on all five Capital demo stores is theme sections, including the drawers, the sliders and the mega menu.

Can it run my brand's colours and type?

Yes. Five colour schemes and the type scale are set once in theme settings, and every section obeys them.

How different can two stores look?

This store and the other four demos are the same theme with different settings and imagery. Between the quietest and the loudest there is not a shared pixel.

One more thing

Five brands, one theme.

MINT is Capital as the engineer's catalogue. HOLD, NICE TRY, FACE VALUE and OFF LEAD are the same theme at other volumes.